| Social networking sites like Orkut, Facebook and blogs are part of your personal life, right? If you are lucky and these sites aren’t blocked at work, you probably manage to steal a few minutes at work to access them, while pretending to be hard at work.
But if you work for a select few companies that see such sites as vital office communication tools, then social networking online could all be in a day’s work. The benefits? The emergence of a whole new, democratic work culture.
Take interactive agency Webchutney’s Mustafa Syed, a marketing analyst and project manager. He follows 40-odd colleagues on Twitter, a microblogging service accessible from cellphones and PCs, among other social networking tools like Facebook to stay in touch with people across three locations – some of whom he has never met.
“Work flows smoother with such informal tools. Everyone in the company is on G-chat, so there is no initial awkwardness communicating with people you have never met.” Employees can chat online with the CEO as well, taking up problems and discussing ideas. “A lot of bureaucracy doesn’t exist then,” he says.
When Webchutney CEO Sidharth Rao recently went to Bangalore to make a customer pitch, he was microblogging about the presentation live to employees in Mumbai and Delhi. “People who have worked on the presentation but aren’t making it themselves would want to know what’s happening,” he says.
New-age communication tools also help track employee dynamics. “These sites give me a first-hand chance to assess where the teams are — what’s playing up their mood or bringing them down.”
Offices such as Webchutney stand in sharp contrast to many – where social networking online is looked upon as ‘cyberslacking’. Tata Consultancy Services (TCS), too, is trying to leverage social networking technologies for collaborations and knowledge creation within its 110,000 employee-strong organisation.
Source: Yahoo News
http://www.currentnewsaffairs.com
http://blogs.mindbodynsoul.com
Tags:access BLOGS blogs: corporates networking orkut web |
This entry was posted
on Monday, March 10th, 2008 at 2:17 am and is filed under CURRENT NEWS, WEB.
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.
